As an artist, we would like our music to speak for us. Unfortunately, it is not that simple.
This is why your biography must live up to your ambitions: it is often this key element of your communication that arouses the curiosity of professionals and fans
Website, flyers, social networks, articles, interviews, press kits… Your biography is (or should be) everywhere.
A good artist biography proves that your musical project has potential, moves in the right direction and serves to communicate your current events. In other words, the catchy biography gives the image of a true professional and serious approach.
However, its drafting is not for everyone as natural as composing a new title.
To help you write your bio, here are some steps to follow to get it right.
1. Objectives of the artist’s biography
What’s the point of an artist’s bio?
The biography is used to effectively inform, present your musical project, locate your musical career and progress, highlight your current events, arouse curiosity and ESPECIALLY encourage readers to learn more.
Ideally, the document should answer the following questions:
- Who are you? Who are you?
- What are you doing? What are you doing? Why? Why?
- Where do you come from? Where are you? Where are you? Where are you going? Where are you going?
- What are you looking for? What are you doing to achieve this?
Contrary to what the literal definition would like, the primary purpose of your bio is not to tell your life story.
It is more a question here of capturing an authentic and current photo of your project.
This is not the time or place to make comedy or tell meaningless stories. Remaining professional is all that is expected of your biography.
Apart from the professionalism that should be reflected in your biography, you must also differentiate yourself and identify exactly what your audience wants to hear.
Try to write both for journalists and for your audience at large.
Through your online presence, all the curious can consult your bio, so make sure it is effective, engaging, but also complete and branded.
2. Essential elements of a good artist’s bio
Although the media is in itself quite free, here is the information that must absolutely be present:
- Your current and upcoming news
- Your background: highlights, age of the group, city of origin, chronology, etc.
- Your full branding: logo, name, names of members, etc.
- The nature of the project: progress, objectives, etc.
- The musical universe: style, lyrics, qualifications, etc.
- Professionalization and references: structure, support, support, professional network (manager, publisher, label, agent, turner, etc.)
- How to contact: email, phone, promotion, booking, manager, etc.
- Links to go further: website, youtube, social networks, etc.
To suit all uses, create three variations of your biography: 1 paragraph, 2 paragraphs and 1 page (500 to 800 words).
By the way, I would like to point out that although you can take inspiration from examples of bio by other artists, I advise you not to reproduce the models you find.
The examples are there to show you what is possible, but don’t copy and paste.
3. Criteria to be taken into account
It is not enough to list the different points to make a successful artist’s biography.
Indeed, it will be above all your way of expressing your positioning, your differentiation and your brand image that will make the difference.
Your group may be special, but do we feel it in your bio?
You must express your personality and your universe at all stages of your communication, whether in content, form and final rendering, from the first impression.
As such, avoid superlatives (for example “the best indie rock band in Paris”) and clichés (“Fallen into music at a very young age…” or “An absolutely unique music”).
Instead, prefer the factual and the specific in order to give more information and therefore substance to your readers. What is particularly interesting about your news, your band and/or your music?
Note that it is essential to speak in the third person in your biography. This allows greater freedom in your speech and makes you more humble.
In order to master the message of your biography, be careful to share only consistent and relevant information. It is useless to mention the fact that you started playing guitar at 14 and then the saxophone at 16, if it doesn’t bring anything to your biography.
Get to the point.
4. Points to highlight
Mastering your message also means choosing the right points to focus on and those to set aside.
Among the strengths that often weigh in your favour are relevant collaborations, prizes, stepping stones, grants, professional advice, notable facts (promotion, crowdfunding, sales, fanbase, etc.) or partnerships (sponsors, media, brands).
The references you have from the press, your fans or music professionals are extremely powerful. They allow you to give a personal and external touch that supports the story told in your bio.
At a time when fans and professionals have less and less time to devote to your music, it is more than necessary to highlight the message you want to convey.
To do this, combine all this essential information into a short paragraph at the beginning of your biography. Think of it, for example, as a summary that introduces the biography.
You will then elaborate more in the next paragraphs on your influences, your news and your universe.
You are now ready to write your artist biography!
However, keep in mind that it must reflect your progress throughout your career. So, update it regularly as you evolve, about every 4 to 6 months.
Journalists and curious people who want to know more about you and your news will be delighted to be able to consult recent information about you: new album, tour, prizes, sponsors, etc.