Do you want to know a secret that many amateur musicians don’t know when it comes to advancing in the music industry?
You have to pretend.
Pretend to be as well online, at your concerts as with your network.
As people say, “fake it until you make it”.
This concept is extremely important to gain confidence in your musical project, especially if you are just starting out.
In this article, we will see the two contexts in which you should pretend to be in relation to your career.
1. With the pros: To get opportunities
It’s about putting yourself in the best conditions to get the opportunities that matter by acting as if you know exactly what to do.
Whether with a promoter, journalists or a label, don’t show your doubts, your fears and never reveal that you don’t necessarily know how to do it.
It is important to know that if you are called upon, it is not only for your skills and possible expertise.
But if you don’t trust yourself because you lack experience, then why should someone else trust you?
You must react as if you have done 50, 100 or 200 times what you are asked.
It’s a challenge to get out of your comfort zone, to anticipate the demands of the pros, but it will be the fastest way to learn and progress.
You have to pretend to know where you are going, if you want to be opened doors.
You have to pretend to be a pro musician, if you want to become a pro musician.
Only once things are on track, can you ask yourself how you will meet the requirements of these professionals.
And in 99% of cases, it is within your reach and any doubts you may have are unjustified.
Of course, there are abuses, such as musicians who will lie about their progress or their fan base.
Pretending is okay, but lying is not.
If you lie to the other person and they realize that you are unable to do the job, then the information will flow very quickly.
Pretend, but aim for opportunities that correspond to the current state of your career.
Gain confidence to move to the next level, but don’t lie to skip the steps. Behave like the professional artist you want to be.
2. With the fans: To boost your marketing
If you want to become a rock star in the eyes of everyone, you will certainly have to change your brand image and communication to appeal to your target audience and promote a story that attracts fans.
This does not mean that you have to lie about your career, your bio or your talent.
- Don’t compare yourself to Jimmy Hendrix if you can’t tune a guitar
- Don’t say you’ve appeared in some music magazines, if you haven’t
- Don’t lie about your story, but focus your branding by highlighting certain facts
Be authentic, act as if you have already achieved your goal, giving the best first impression possible based on what you are aiming for, wherever you are present.
If talent and music follow then you will reach your goal.
Think of your concerts, your media appearances, your clips, your photos, your message, but also your online presence.
Many artists have pages and sites that look more amateur than anything else and that greatly damage their brand image, while there is so much we can do to communicate your universe.
You must have an online presence as professional as your sound or image, otherwise in less than 2 seconds potential fans will categorize you as an artist or amateur band.
Even if you start in music, you can have pages on social networks and an official website that attract, through imagery, storytelling and message.
Don’t wait until you have released 3 albums to have an online presence as professional as your favorite artist.
You don’t need anyone’s permission to define your branding, even if it may be awkward at first.
Pretend at first and it will become natural.
As you gain confidence in your project, you seize more opportunities, your brand image becomes clearer, you attract more qualified fans, you become what you used to be and you no longer have to pretend.
Whenever a new challenge presents itself, act as if you are already what you want to be.
Act like the professional artist you want to become.
And make sure that your entire career goes in that direction, your lives, your social networks, your communication media, your interactions with the media and professionals, etc.
This is how most established artists start, so don’t hold back, as long as you don’t fall into lies and remain authentic.