In marketing as in music, it is essential that the brand image be clear, unique and coherent in order to leave a good impression on the audience.
This is especially true when it comes to your fans’ perception of your band: for them, you belong to a musical style and a certain movement that your name should reflect.
As such, choosing the perfect name is crucial in building your brand.
Indeed, if you are just starting your career or if you want to reset your brand, it is important to ask yourself and think about it a little.
After all, this name will be everywhere: your albums, your t-shirts, your website, your e-mail address, your flyers, your social networks, etc. Your name is your identity.
Then comes the question of what makes a good group name
Although its quality alone does not affect the destiny of your group, it is better to put all the chances on its side.
Here are four criteria to respect in order for your name to remain in our memories!
1. A name that corresponds to your project and its universe
Your stage name should reflect your brand and its imagery, so as not to surprise and disappoint your target audience.
So, if you do country music and your name is Decapitated, there is a problem. (Besides, it’s taken by a Polish death metal band.)
A consistent name will help your fans connect directly with your universe by reflecting their psychographic characteristics (interests, opinions, etc.).
This is the case, for example, of punk rock groups that will give priority to rebels and anti-systems with names such as Bad Religion, Rise Against, Dead Kennedys or Social Distortion.
2. A name that is legible and easily pro-no-it-is-blue
Above all, we want the name to be easily memorable and recognizable. There is nothing better than a name that is legible and easily pronounced by both you and your audience.
A name that is too complicated will not be read and even less remembered.
Also, if you can, avoid complicating the spelling of the name (such as Lynyrd Skynyrd or Karnivool) in order to make it easier. Your fans and professionals will thank you for it.
It should also be taken into account that your name will be used on your merchandising and should therefore be suitable for it. If this is not the case, it is always possible to turn to the side of its acronym, if it is appropriate.
3. A unique and catchy name
To make a lasting impression, make sure you have a strong, unique and powerful name. Names that are too long (more than three words) should therefore be avoided and group names should be preferred in one word.
In order to appear unique, think about what you want to create, your audience and what you want to be linked to. Your stage name is often the first message you send, so don’t take it lightly.
This is the very essence of your group.
In your quest for the perfect name, you can find inspiration wherever you want: a brand, a place, a person, a work, a song, an object, a dish, random, etc. In the end, there are no limits and there are always exceptions!
4. A name that is not already taken
In order to avoid any confusion and not to do as Attack! Attack! Attack! (Welsh alternative rock) and Attack Attack! (American metalcore), check beforehand that no other group or brand bears your name through an in-depth search on Google and Wikipedia.
If an active group, even if only a little established in the world, has this name, don’t use it! In addition to the fact that this name may be registered, it would only slow down the progress of your two groups for a simple question of creativity.
Similarly, in the age of the Internet, don’t forget to check the availability of the domain name yourenomdegroupe.com which will make your life easier and your referencing.
Bonus. Some types of group names
- a simple name: Oasis
- a pseudonym: Marilyn Manson
- an acronym: ABBA
- a plural with “The” or “Les“: The Beatles
- a plural with adjective: The Flaming Lips
- a name + number: Maroon 5
- a verb + “The” + noun: Skip The Use
- the name of the singer + “and the” + name of the group: Florence and the Machine
- a song title or reference: Deep Purple
- a combination of two words: Zebrahead
- a humorous name: Ultra Vomit
- symbols: !!!!!! (chk chk chk chk chk)
- a whole sentence: The World Is a Beautiful Place & I Am No Longer Afraid to Die
- an abbreviation: U2
Finding the perfect group name is a laborious task and requires the support of all members.
However, after the first impression, your music takes precedence over your name.
We quickly forget that the authors of Under the Bridge are red peppers and those of Satisfaction are rolling stones. Fortunately.