TikTok is the app of the moment right now. All around the world billions of people are recording themselves and uploading their videos to this platform. They are seen by friends, family and a ton of strangers.
Whether you are one of them or just a social media user, you must have seen the hilarious 15-30 second videos of people playing their favorite characters with the original audio. But it doesn’t end there, with this app you have the opportunity of doing lip-sync over known tunes too. What if your music and your song go viral thanks to a TikTok clip?
I’ve been in the industry enough to see when a golden chance for free exposure comes along and this is one of them. Read on and find out exactly how to take advantage of it. The time is now, tomorrow will be too late.
Why is it important to get your music on TikTok?
Let’s begin from the start: Tik Tok is the most downloaded app of the quarter with 33 million downloads. These add up to the historical ones reaching an astonishing amount of 1.65 billion (by the beginning of February 2020).
Out of those downloads; 800 million are active users which generate an average of 1 billion views a day. The statistics of this app also show that most of the audience in the platform is very young: 50% is less than 34 years of age.
This means that if you are currently making current music, it is the moment to expose it to your potential audience: youngsters. It also indicates that their way of consuming and getting to know new bands and music is through the app they spent most time on. In fact, the average time every user spends inside the app is of 52 minutes a day.
Given all this statistic data, it is impossible not to think that the next big viral video will come from a Tik Tok user. Currently there are lots of people making huge efforts to generate presence and followers in other platforms like YouTube, Facebook and Instagram.
Furthermore, most bands in the world right now are focusing on Spotify streams as their main platform. Well, that would be similar to producing your record in cassettes in 1996 when there was nothing but CDs reining the world.
If you could make your music the soundtrack of an amazing Tik Tok video, you have the chance to exposing your talent to more people and potentially reaching the masses. Wait, I’m not saying you have to BE in the video, I’m just saying that making your music available for someone else to choose it and make a killer video with it might be the answer you were looking for in terms of mass exposure.
Why do you need a music distributor to get your music on TikTok?
The music doesn’t magically make it to Tik Tok’s database.
The company struck a deal with all major record labels in the world to have their catalogs available at users’ disposal. What about independent acts with no music label behind them?
Well, here’s where music distributors earn their money. If you already have a music distributor that put your music on Spotify and other music stores alike, then you need to check with them when and how they can upload your music catalog to Tik Tok as well.
In the case that you do not have such a contract with a music distributor, it is important that you get started right away. They are the intermediaries that can give your music more exposure. Be careful, though, because here is where most musicians get confused.
To have a music distributor put your music on the major platforms in the world does not replace a marketing plan. If you don’t market your music is like putting your CDs on the shelves of Walmart without letting anyone know about it. You will see client after client look at your CD cover wondering who you are and what is your record doing there.
Companies spend millions in advertising for every new product they release, so do musicians, writers, movie makers, everyone! Having your music on Tik Tok can help if the people who already know and love your music make it a part of their videos, but that won’t happen magically.
Market properly and also make it available everywhere to make the most out of your talent and effort.
I recommend these distributors to upload your music to TikTok
With 22 years in the business, I have seen them distribute music in every way possible.
Back in 1998 when Derek Sivers was their president, CEO, founder and sole employee they changed the way we did business taking the world by storm. Today they keep on improving their service and offer you to get your music in every major store including Facebook, Instagram and Tik Tok.
For those with an existing plan, you have to do absolutely nothing and CDBaby will deliver your entire catalog to them free of charge in the Standard Plan. Every new release will follow the same path from the moment you upload it to CDBaby for distribution.
CDBaby’s plans start with the Standard single upload for $9.95 all the way to a Pro album upload for $69. These payments are one-time events and your content will remain uploaded as long as the music platform is still alive and you decide to keep it.
TuneCore is a safe bet if you want to keep 100% of your royalties and want to have a yearly agreement that you can either renew or cancel.
For labels this is great because you can keep track of your catalog online and maintain only your active clients. On the other hand, if you are an artist, you have to pay every year instead of a one-time payment to keep your music streaming.
They do offer great services like legal counseling, songwriter assistance (tracking other versions of your originals) and a great customer service. If you already have an account with them, there is nothing you need to do to get your music to Tik Tok but having a little patience.
The fees start with a yearly payment for a single at $9.99 and an album for $29.99 (the second year will cost you $49.99). If you think about it, $30 a year is a very affordable price for all the benefits they offer musicians and labels.👉 Click here to Learn More about Tunecore and Get -25% OFF!
DistroKid is a music distributor and it might just be the only one in its kind.
They offer a flat-fee service in which you can upload unlimited amounts of music for only $19.99 a year. If you are planning on several releases, there is no other store out there that can beat their price.
For today’s music industry in which long records are something from the past and all bands work mostly out of singles, being able to upload as many as you want on a flat fee is an amazing deal.
Besides Tik Tok, Facebook and Instagram, you can keep 100% of the royalties for your music placing it in over 150 stores across the globe. This is great for uploading your entire catalog in the case you haven’t already or for record labels who do it for many artists.👉 Click here to Learn More about Distrokid and Get -7% OFF!
Requirements: How to prepare your music before it sending to TikTok?
This advice is to be divided into two:
- Get the music ready – Once you are streaming in Tik Tok, users can choose your song next to a U2 song which was made with millions of dollars. You have the advantage of being a novelty, use it as much as you can with a good sounding track mixed and mastered perfectly. There are no second chances for a great first impression.
- Send a high-quality track – Most music distributors will ask you to send 16 bits, 44.1KHz WAV or FLAC files. Try to avoid sending MP3 even if they are in 320 kbps. Lossless formats are much better for this endeavor.
TikTok music FAQs
– How long does it take to get my music on TikTok?
If you haven’t got your catalog uploaded to a music distributor, that will take at least two to three weeks depending on the one you choose.
If you do have it, double-check with them that they are distributing to Tik Tok. In the case they do like with CDBaby, you should check on Tik Tok because it might already be there.
– How much does TikTok pay?
Tik Tok at the moment is more of a free marketing tool to promote music than a way to make a ton of money. Artists like Lil Nas X and his “Old Town Road” got their ticket to stardom just by going viral on Tik Tok.
In fact, the artist himself after 67 million plays says he had to thank Tik Tok mostly for all his success. That being said, most music distributors state they collect the royalties from it and pay them to their clients.
– When and how do you get paid by TikTok?
Payments from all platforms are made on a monthly basis. In the case that distributors receive payment from Tik Tok, it should follow the same scheme.
Tik Tok is the hottest app out there today for content creation. You need to have your songs available on it and the time to take action is right now.
Moreover, not having your music uploaded to all major stores in the world through a music distributor is a synonym of not taking it seriously enough.
The whole world is expecting your tunes to go online to enjoy them, what are you waiting for?👉 Click Here to Discover the 13 Best Online Music Distribution Companies Right Now!