Are you an up-and-coming artist who’s looking to break through? Do you already have your own songs but don’t know how to promote them?
If you answered “yes” to either of these questions, this article is for you. Here at Music Business Accelerator, we know all the places that you can use to kick-start your music career.
Where Can I Promote My Music on the Internet?
The first question that needs to be answered is what websites can you use to promote yourself or your band. Nowadays, it is very hard to push through all the competition. Things can get even tougher if you don't have a manager, which, lucky for you, is exactly the case for most music rookies.
However, you have to start somewhere, and Music Business Accelerator can show you exactly where. Let’s start with some of the most famous sites that you can use to promote your music. Don’t forget to check out what other ways we can help you get started in the music industry.
This is a no-brainer! YouTube is growing each and every day. Did you know that about 5 billion videos are watched on YouTube day in and day out?
Start by creating a YouTube account with your artist name or your band’s name. Coming up with a catchy name for your channel could potentially boost the traffic.
Be sure to make your channel look as professional as you can before you upload any music videos. That means that you need to take care of your channel’s banner and profile pictures. Call up a professional photographer, edit the photo, and once you are sure that the photo couldn’t be improved upon, it’s show time.
In order to increase your views, you need to be consistent. The most popular YouTubers upload almost every single day and their subscriber count is increasing rapidly.
That said, you should think of something interesting that can bring more people to your channel. You could do video logs (vlogs) from time to time, just to keep the content fresh. Also, you have to read YouTube’s regulations because breaking them will result in a strike; three strikes mean that your account will be banned.
A downside of promoting your music on YouTube is the fact that the competition is really huge, and it isn't only music channels, but everyone. 300 hours of video are uploaded every single minute on YouTube.
Either way, don’t let these numbers scare you. Just make sure to make quality content.
Spotify is definitely one of the most popular mobile and desktop apps today. You see, Spotify has almost every music artist in its libraries. It would be fantastic to get on that list, right?
Now, you must think that there is no chance that you can compete with all of those well-known artists, but it’s possible. Spotify has a “discover” section where new artists post their music. You can use that feature to promote your new songs.
Twitter is still one of the most used social media platforms today. If you already have an account, use it to promote your new tracks. To be exact, you should use hashtags (#).
People can find their new favorite artists just by searching through hashtags. You should use something like #music, #rock, #rap, #newsong, etc., though there are those who advocate more unique hashtags so that your tweets don’t get drowned in a sea of tweets that feature those widely used hashtags. Put enough music-related hashtags in your tweets to make them easier to find, but not too many as to make them look like spam.
Guess what? If people find your tweet, they’ve found your music.
Instagram and Facebook Advertisements
One of the best ways of promoting new products is by using paid advertisements on Facebook and Instagram. For you, your product is your music.
The downside of this is that you will have to pay for ads, of course. But if you stuff is good enough and you know who to target, it can totally pay off. Usually, people promote their music on Instagram or Facebook by making music videos and turning them into sponsored ads. You may want to do that as well.
Make a professional music video that can instantly grab viewers’ attention. You only have about 60 seconds or less so make them count.
Step No. 5 on our list is also associated with social media platforms. Influencers are people who are viewed as some sort of authority figures, experts, or generally popular folks on social media.
Your main focus should be Instagram as it is currently the most popular social media. You will have to pay the influencer that you choose to contact, but this method almost guarantees views.
The better the influencer you find, the better the chances of you getting heard. You should reach somebody that has over 5k followers at least and negotiate the details with them. Their contact details are usually in their profile's description.
Your influencer can post your music on their Instagram story or make a post with a link to your profile. Either way, you will get views.
Music Blogs and Forums
There are hundreds of music forums today. Search the internet and find as many music forums as you can. Then go through them and check how many people actually log into them.
The final step is to create an account and start posting fresh new articles that promote your music. Another good method is to find a blogger (or become one) that is willing to use your music for their content.
It isn’t easy coming up with new topics every day, so many of them might be quite interested.
Another very popular music service that thousands of people use. This method is similar to Spotify in that iTunes also has a section that people can use to find new artists.
This could be an excellent way of becoming someone’s new favorite musician.
The Final Verdict
Well, fellow musician, we hope that this article helped. If you want to learn anything else that’s related to the music industry, Music Business Accelerator has many other interesting topics in store.
Feel free to go through our website and find the answers to your questions. Remember, getting your break is hard work, so use the above methods and stick it out until you achieve what you set out to do.