So many musicians are comfortable playing their music in public, but totally paralyzed when it comes to speaking between two songs.
Your passion is to make music and not one-man-shows, right?
Unfortunately, if you have the chance to play in public, you cannot ignore the audience and only express yourself through your sound. You also need to engage your audience between your songs.
Seriously, there’s nothing worse than a band that just plays, never interacts with its fans.
This frustrates the audience and reflects the image that the group is only interested in its fee.
It’s annoying and if that’s your case, it’s especially extremely unfortunate since all the people in front of you are giving you their attention.
However, attention is a rare and precious commodity nowadays…
This would be the best time to share your message, leave a good impression and develop your fan community.
In practical terms, by communicating better on stage during your concerts, you could easily acquire new fans, sell more music and merchandising and improve your relationships with the event’s partners.
That’s why in this article, we’re going to see the different things you should say to your audience on stage.
1. Introduce yourself
“Who are they again?” “What’s the name of this group?” “Who was that, anyway? Never mind.”
If you don’t have a banner at the back of the stage with the name of your musical project written in general (and even if you do, actually), you should state it clearly several times during the concert, especially if the audience is not already familiar with you.
If the audience appreciates your music, then they will want to know your name in order to follow you on social networks or to tell others about it.
Your name is your brand, so don’t put it aside.
Also, during your opening concert presentation, feel free to mention your music style and where you come from.
So, just with this information, the potential fan who doesn’t know you can already get an idea of your project.
2. Introduce the members of your music project
If you are the leader of your musical project, then it is your duty to give the other members their moment of glory during the concert.
The perfect time would be, for example, to give the member’s name before, during or after a song that highlights him or her.
If you don’t have the opportunity, then thank all the members one by one at the end of the concert.
In any case, do it so that members receive the recognition they deserve and the audience feels closer to your musical project.
3. Present your songs
Although we will not do this for all your titles, it is important from time to time to start with a short presentation that will give the name of the title and explain to the audience why this song is special.
It can be as much about telling your story, an anecdote, a joke related to the song, as it can be about interesting information about it (birthday, news, new song, etc.).
In this way, the audience will be more involved in the concert, especially for your lesser-known songs.
4. Thank the other groups on the poster
As long as you play with at least one other artist or music group, whether they play after or before you, you should mention it during your set.
It is the least you can do when you share the poster to thank the other musical projects, to say good things about them and to tease the headliner, if you do the first part.
By supporting each other, the artists will gain the sympathy of fans who had not come to the base to see them. Win-win.
5. Make calls for action
As I said in the introduction, it is during a concert that you get the full attention of your fans.
Therefore, there is no better time to tell people exactly what to do if they want to go further in their commitment after the show.
It is true that many artists are afraid to seem too insistent with their calls to action. But it is obvious that if you don’t dare, then you will miss a large number of sales, subscribers and loyal fans.
And for good reason, here are some things you could ask at your hearing:
- “Subscribe to our newsletter! “: Offer the most interested fans to register online or at your merchandising table to automatically receive an exclusive bonus in exchange for their email address. Indeed, you MUST have a newsletter and retrieve the emails from your fans.
- “Follow us on the social networks! “: Invite your fans to follow you specifically on this or that social network, so that they stay informed of your news. An alternative is to ask them to film or photograph the concert, and share it with a specific hashtag.
- “Come and meet us at the merchandising table! “: Suggest to your fans to come to the merchandising table after the concert to meet you. It will certainly be much more efficient to sell music and related products than shouting from the stage “Buy our CDs! Buy our T-shirts!”.
6. Thank the staff and fans
Whether at the end of the concert or in the middle, you can thank all the people who contributed to this event as it should be:
- Thank the staff of the room for welcoming you
- Thank the sound technician for his work
- Thank the audience who came to see you on stage
Express your gratitude in order to leave a good impression on the minds, especially on the pros, who will be sensitive to it.
Tell a story, thank the crowd, invite your fans to subscribe to your newsletter or come to the merchandising table..
Here are some of the things you should do between your songs to keep the audience interested and see beyond this concert.
Of course, don’t give a full speech or call to action after each song. All this must be done in a measured way and it is obvious that we cannot say everything and do everything at each concert. That would be exhausting.
But to start, it is important to keep in mind that ease will only come with practice.
If you want to succeed with your anecdotes, jokes and calls to action, you must repeat and gain experience, while avoiding turning into a machine, to recite a text written for the occasion.
Improvise, stay spontaneous, listen to the audience (or at least their reactions) and feel free to mention several times the thing that matters most to you (Facebook page, newsletter, merchandising, etc.) if necessary.