Steve PMHThe music industry has always been extremely competitive. However, today’s artists are able to get their music out there much easier than they could in years past.
This is great for the industry, but it makes it even harder to stand out. Spaceloud is a platform that connects artists and influencers. Is this the best way to get your music heard?
What is Spaceloud?
Spaceloud connects artists with influencers. There are many talented artists who are struggling to be heard above the noise. There are also lots of music influencers who are always searching for new talent.
The problem is that getting these two groups of people together has always been very hit or miss. Spaceloud provides a way for them to connect, and it uses data to connect influencers and artists who fit each other’s criteria.
Connecting artists and influencers is only the first step. Artists pay influencers to share their music. How do you know your influencer is doing what they say they will do?
Spaceloud requires influencers to screenshot the analytics for each upload. They don’t get paid until this step is complete. Artists are guaranteed to receive exactly what they are supposed to, and there’s no guesswork about how effective it was.
It also offers full transparency. With Spaceloud, you get exactly what you pay for.
The Changing Music Industry
The music industry has changed drastically in recent years, and it shows no signs of stopping. The old methods of promotion have become outdated.
The days of success meaning radio play or signing a label are gone. Today, influencers are one of the best promotion methods.
Why The Old Ways No Longer Cut It
There are 60,000 songs released on Spotify every day. Artists can produce and release music without an expensive investment or signing with a record label.
This is a blessing and a curse. It provides an opportunity for anyone with a passion for music. However, it also makes it difficult to get your music out there.
Being a great musician is no longer enough to be successful. We see success stories of an artist going viral and making it big. However, for every one of these stories, there are many, many more people who worked hard, had talent, and never got the recognition they wanted.
Promotion vs. Production
Most artists have a passion for creating music. They love the writing, recording, and production. However, they don’t have a passion for promotion.
The problem is, without promotion, production is of little value. Great music is at its best when it’s being shared with the world.
Being able to express yourself and create meaningful music is only half the battle. You have to get it to your prospective fans.
In times past, promotion was relatively simple. You called DJs and radio stations. You played dive bars.
You worked to get signed with a label. If you got a contract, the label would take over promotion.
Now, your music is likely online. This makes it easy to share, which should give you more exposure.
However, the opposite is usually true. Because it’s so easy to share, everyone is out there sharing and promoting their music.
No matter where you turn to promote your music, they are likely getting bombarded with tracks and emails. The odds they will ever see yours are relatively low.
How Influencer Marketing Can Solve the Problem
These days, the radio doesn’t have the power they once did. Many people use services like YouTube and Spotify to listen to music.
They can listen to only what they want to hear. And if they can’t discover you, you aren’t on their playlist.
This is where influencers come in. They have replaced mailing in your demo tape and pitching record labels in many ways.
They are also a more direct route to where you are trying to go. In front of potential fans.
Influencer marketing works because it’s seen as more authentic. Influencers have a specific demographic, which also provides a targeted group for advertising. Essentially, we listen to the opinions of people we trust.
Influencers build a trust relationship with their followers. Eighty percent of marketers say influencer marketing is effective, and 89% say it works as well or better than other marketing methods.
How Does Spaceloud Work?
Considering using Spaceloud as an artist or influencer? We’ll take a closer look at how the process works from both sides.
Artists
Spaceloud allows artists to decide when and where they want their music shared, and how much they are willing to pay.
Sign Up
Signing up is free for artists and influencers. You’ll just need some basic information, including your name and email address. You’ll need to add a payment method and phone number.
Booking Influencers
There are two ways to book influencers on Spaceloud. You can search for influencers who meet your criteria, and book them directly from their profile page. You can also create a campaign, and let influencers send proposals to you.
You’ll need to include some details about your campaign, including the music channel your music is posted on, the social channels your music should be shared on, and the date you want it shared. You’ll also include your budget.
If you book influencers directly, they will review your proposal. They have 3 days to determine whether they want to work with you. If you created a campaign, you’ll review the influencer’s proposals and determine who you wish to work with.
Next, your music will be shared exactly as specified in the agreement between you and the influencer. They will provide a screenshot that includes the post statistics, so you know how many people you’ve reached. This is the key to successful promotion.
Once they provide the screenshot, the payment goes through immediately. This provides you the safety net of not paying until you have proof of the share, without keeping the influencer waiting for payment.
Influencers
Influencers only work with the artists they choose. They know the payment terms and exactly what is expected beforehand.
Signing Up
Signing up is free and easy. You’ll need your email address, name, and phone number. You’ll create a profile.
It’s best to upload a photo, because influencers with photos get more proposals. You’ll also need to add Stripe so you can get paid.
Booking Artists
Booking artists works similarly to booking influencers. Artists can send you proposals on your profile page.
You can then accept or decline the proposal. You can also browse artists campaigns. When you see one that you like, submit a proposal.
Sharing and Payment
You’ll share the artist’s music as agreed. After 24 hours have passed, you can take a screenshot of the post statistics.
As soon as you upload the screenshot, the payment is released. It’s instant, so no waiting for approval.
Pricing
Artists and influencers each set their own price ranges. Artists will find influencers whose prices fit into their budget. Influencers never see offers that don’t meet their pricing threshold.
When an artist agrees to work with an influencer, the payment is placed in an escrow account. When the work is completed and the artist receives the screenshot, the payment is released to the influencer. This offers both artists and influencers peace of mind.
How Spaceloud Gets Paid
Spaceloud might be passionate about connecting artists and influencers, but it is a business. As a business, it needs to make a profit. How does Soundloud get paid?
Spaceloud charges influencers a 25% service fee. This fee is paid when the funds for a campaign are released to the influencer.
Artists use Spaceloud completely free. They only pay the influencer the price agreed upon.
The Pros and Cons of Using Spaceloud
Spaceloud seems like a legitimate way for artists and influencers to connect. However, there are still pros and cons to be aware of.
Pros
- Easily find artists or influencers
- Filter by price, genre, and number of followers
- Create or accept proposals
- Payment occurs when proof of the campaign is received
Cons
- Instagram Stories, Reels, TikTok, and Snapchat are only available social channels
- Influencers pay 25% service fee
- A relatively new company without a lengthy track record
Spaceloud FAQs
Is Spaceloud really free for artists?
Yes! As an artist you’ll only pay your influencer the amount agreed upon for the campaign. It’s secure and simple, so you can spend less time making a budget and more time making music.
Does Spaceloud give influencers control?
Both artists and influencers get to decide whom to work with. Each sets their own terms, and if the terms don’t match up, they don’t work together.
When it comes to creative direction, Spaceloud recommends giving the influencer control. They know their audience best.
How Long After Posting Does Payment Occur?
Influencers are required to leave the post up for 24 hours. Once this time has expired, they will take a screenshot that includes the stats for the post.
Once this is sent to the artist, payment is released. It takes a maximum of two business days to receive payment, but it’s often much quicker.
Does Spaceloud have any famous users?
Yes. Spaceloud has big names including Blasterjaxx, Dannic, Hannah Palmer, and Sophie Francis. You’ll find top name DJs, producers, and models on Soundloud.
Should You Use Spaceloud?
Spaceloud is a great platform for influencers and artists. Influencer marketing is gaining popularity for good reason. It works.
The music industry can be nearly impossible to break into. Influencers will get your music in front of potential fans, giving you the opportunity you need to succeed.
Spaceloud provides protection for both artists and influencers. Payment goes into escrow until the campaign is completed.
Then the influencer is paid. Statistics provide proof of sharing, and give the artist an idea of its effectiveness.
If you are already a music professional or believe now is the time to get started, sign up for Spaceloud today to get started.
