Music Marketing Manifesto 4.0 Review: Is it Overhyped?
Back in the days before the advent of mass media, musicians solely relied on word of mouth and the quality of their live performance to promote their work. For many of them, scoring a deal with a rich sponsor or a job in a church or some such was the only chance for them to keep making music.
In the 20th century, the game changed. A deal with a big record company became the only way to succeed as a musician. Virtually no TV or radio station played independent artists. Moreover, very few big venues booked acts that weren’t signed by major record labels.
Skip forward to the end of the 20th century, the game started to change once more. The freedom and power of the internet liberated musicians and music fans and slowly led to diversification and more and more independent artists found their own way to reach an audience and build successful careers on their own.
Of the many methods available since the beginning of the 20th century, very few survived. In this article, we’ll take a close look at a music marketing training platform that’s been around since the late 2000s and is still going strong. Without further ado, let’s dig into John Oszajca’s Music Marketing Manifesto 4.0.
Who’s John Oszajca?
A native of Hawaii, John Oszajca is among the most influential music marketing experts today. He created the first version of Music Marketing Manifesto back in the late 2000s which is now up to the fourth generation.
Oszajca was born in 1977 at a time when a record deal was the only way to get some airtime and gigs at big venues. He was a major label artist back in the 90s and early 2000s and even appeared in several movies. Performing at Woodstock ’99 was one of the highlights of his early career.
In the last glory days of major record labels, John was involved with Interscope Records (part of Universal Music Group) under which he released his debut album “From There to Here” in 2000. Later, he switched to Warner Bros and released one album in 2006 titled “First Sign of Anything.”
Around the time of his 3rd solo album coming to light in 2007, John was already gathering info and resources and soon switched to the indie side of the industry with the then-revolutionary Music Marketing Manifesto. John released MMM 2.0 in 2010 and the third generation of the system followed in 2013. The latest 4.0 came out in July 2017.
What’s Music Marketing Manifesto 4.0?
Music Marketing Manifesto 4.0 is an online music marketing system. It is specially designed to help independent musicians reach more people and convert them into fans and potential customers. The system relies on a wide range of advertising and sales techniques that Oszajca and his team have been refining and tweaking for more than a decade.
Instead of doing what the major record labels are doing, the system concentrates on the use of highly targeted ads on social media, pre-scheduled and pre-written e-mails, and optimized landing and squeeze pages to create a sales funnel for the musician. This funnel is designed to increase their traffic, grow their fan base, and ultimately boost their profits.
In Oszajca’s words, the strength of the system is the reliable conversion rates of the sales funnel. He claims that Music Marketing Manifesto 4.0’s sales funnel gives predictable returns for the invested money.
Oszajca also says that the system is not a magic bullet and it won’t work unless the artist is willing to put in the effort and invest in his or her career. He underlines that there is always a risk that the system will backfire and that there’s no foolproof way to get rich playing music.
Music Marketing Manifesto’s official page lists some of the system’s greatest success stories and landmark feats. Janiva Magness managed to get to the No. 5 spot on the Billboard’s Blues Charts. She subsequently went on to receive a Grammy nomination. Empty Pockets sold 9,000 copies of their album and placed high on 9 different Billboard charts at the same time.
Billy Burke managed to set the record for single-day sales at CD Baby with the help of Music Marketing Manifesto. The CD later appeared on the Heatseeker chart.
What’s Included in the Program?
Music Marketing Manifesto 4.0 is an all-in-one online marketing system. It has several major components integrated to cover all the bases for an independent musician. Let’s take a closer look at each component.
Online Video Tutorials
The system includes more than 25 hours of online video tutorials on the entire sales funnel setup process. Oszajca covers everything in these videos from the WordPress template installation to the marketing and sales strategies. This is a nice addition for musicians who don’t have the technical or marketing skills.
Oszajca also gives a crash course on writing blog posts for musicians. He also covers the topic of writing engaging ads and attractive offers.
The fourth incarnation of Music Marketing Manifesto comes packed with a WordPress website template, the same one Oszajca uses for his artist website. The template is more streamlined than the one in versions 3.0 and 2.0. Also, it can be customized in many new ways.
Another important difference is that the previous versions of the template required quite a bit of coding knowledge to get the best results which the template in MMM 4.0 did away with.
The template now contains pre-made sales pages, contact pages, blog templates, and squeeze pages. It also built-in image order and download. These elements are necessary for the funnel to work, i.e. drive the traffic to your site and help you sell music and merchandise.
Email Marketing Tools
Email marketing and building a large network of newsletter subscribers are among the pillars of this system. A proper email sequence can significantly boost your chances of turning a visitor into a subscriber and customer.
To increase your chances, Music Marketing Manifesto 4.0 includes a sequence of carefully tailored emails that you can load to an autoresponder. It will send your subscribers the sequence of emails ending with a call to action.
You can modify the emails and sequence to your liking. If you want it fully automated, you can use the “campaign code” that’s included with the WordPress template. Likewise, you can create your own emails and sequences.
Sales Funnel Monetization Tools
In the videos, Oszajca also takes the musician through each step of sales funnel monetization. The sections include setup, startup, and maintenance of the funnel. You will also learn about effective monetization strategies and general dos and don’ts.
Themes like income diversification are also included. As Oszajca states, it is very hard to make a living selling only one album. Instead, he suggests including merchandise and other profit points down the road. In his opinion, a diversified sales funnel can make the famous 1,000-fan model work and bring the artist a healthy income.
Membership in the Interactive Members Area
Those who buy Music Marketing Manifesto also become members of the interactive members area. That’s where members can replay course videos and ask questions. You can get your answers from Oszajca himself, someone from the MMM team, and or more experienced members.
How Does It Work?
First, you should install the WordPress template for your website. This is done with one click and all the customization and tweaking are done from the template’s GUI. You won’t need to fix anything “under the hood” and paste custom bits of code to adjust the template to your liking.
You should also create your professional profile pages on sites like Facebook and Instagram. They are hugely important in bringing you more exposure. Follow the course to complete setting up your sales funnel.
Once everything is in place, you should start advertising your music and merchandise through sponsored ads on the major social platforms. You can start with small amounts to test the waters. The aim of these ads is to get people to click through to your website and leave you their email address. In exchange, you might offer a song or two for free or some merchandise, or whatever you feel appropriate. You can tweak your offer at any time. Free blog posts on relevant themes work well, too.
When a visitor to your site subscribes to your newsletter, the autoresponder will start sending them the pre-written and pre-scheduled emails. At the end of the sequence, they will get a call to action to buy your album, single, merchandise, or support you on Patreon. The emails are tailored to be persuasive and engaging with an eye toward boosting conversions.
The entire system, in Oszajca’s words, depends on the artist’s commitment and willingness to invest in paid ads on Facebook and other social platforms. You should start with low daily ad spend limits and build from there. You can start with as little as $1 per day. If you’re not sure about how much and how fast to raise the stakes, feel free to consult the videos or ask in the members area.
Once the wheels start rolling, it is all a matter of consistency. Set your tempo and make sure you’re putting out quality content on a regular basis. Of course, if you stop investing in sponsored ads and creating music, the sales funnel will dry up.
How Much Does It Cost?
When it came out in mid-2017, Music Marketing Manifesto cost $197. In the promotional period prior to the release, the entire package could be had for $147. As of this writing, MMM 4.0 costs $200. Oszajca and his team do offer the system through various affiliate programs and you may get 10-20% off if you buy through one of those.
If you opt to pay all at once, the system costs $179. Optionally, if the price is a bit steep for you to pay in a lump sum, you can pay in four installments of $49.95 each. There are no hidden costs or upsells after you’ve made the final payment. If you’re not satisfied or the system’s not working for you, you can request your money back. What’s nice is that there’s a 30-day money back.
It is worth noting that if you own MMM 3.0, you won’t get a free upgrade to MMM 4.0. You will have to pay the full price for the new system.
While there are no hidden costs and payments within the system, you will have to invest in the sales funnel. You will have to pay for site hosting and the email management tool.
You will also have to invest in sponsored ads on social media to get things going. Additional expenses might include investments in physical sound carriers and merchandise. For those, you will also have to establish shipping channels if you opt to include them in your business model.
What’s Different from the Previous Versions?
Music Marketing Manifesto 4.0 is similar to the previous versions in that the business model remains the same. However, many of the strategies have been tweaked or completely replaced by new ones for the new release. That’s because the world of social media has evolved and changed since the release of version 3.0 in 2013. Therefore, some marketing techniques used in the past may not be applicable today.
The main difference, however, is the brand new WordPress template in MMM 4.0. It looks sleeker and is easier to install. Moreover, customization is a lot simpler ditching coding in favor of drag and drop. You can use the included “campaign code” to set up automated emails at the push of a button. It is worth noting that the email, blog, and page templates have also evolved over time.
Well, Is It Worth the Money?
John Oszajca and the MMM team do promise a lot. The system’s currently in its fourth incarnation and has survived many changes and shifts in the online market. Additionally, some serious success stories back up the credibility of the previous three versions.
Music Marketing Manifesto 4.0 delivers a modern easy-to-customize WordPress template, an automated mailing list, and a working sales funnel. Additionally, you’ll get access to the members area where you can receive further support. The package includes more than 25 hours of video tutorials that detail every step of the way, including site installation, email sequence setup, and sales funnel monetization. There is also a 30-day money-back guarantee.
Taking into account the quality of the WordPress template and email sequence, step-by-step tutorials that cover the entire system, numerous success stories from all over the country, extensive technical support, and Oszajca’s down-to-earth approach to MMM business, it is safe to conclude that Music marketing Manifesto is well worth the time and money if you’re willing to put in the work.