Top 3 Best Music Marketing Courses for Musicans and Producers
The ability to get your music heard is an essential skill that all musicians should possess. Marketing your music is important if you want to make a name for yourself and actually start earning from your talent, although not all artists are aware of the importance of marketing to their music career.
Here is a review of some of the best music marketing courses that may prove to be helpful when it comes to promoting your music.
1. Indepreneur’s Fan Finder
The Fan Finder Method is a program from Indepreneur that promises to help independent artists gain more listeners and fans on a weekly basis without having to go through the trouble of hiring a publicist.
Fan Finder comprises of over four hours video training, extra modules, and four downloadable resources to help you improve your Facebook Ads proficiency and consequently expand your audience. Some of the topics covered include how to avoid making marketing mistakes, an 8-step framework to follow in order to expand your music business within a year, and marketing tactics to use to your advantage without sounding too desperate or spammy.
The program also provides guidelines on the optimum point for Facebook ads audiences to focus on when marketing. It also provides pointers on how you can create up to 40 audiences centered on just 7 influence artists.
Fan Finder also details how Facebook ads and the algorithm involved works as well as the basics of configuring your business manager account. You are also provided guidance on the 12 countries you should focus on and which ones you would want to avoid since they have an overwhelming number of fake profiles.
In addition to getting instructions on how to run a Fan Finder campaign, you will also get the chance to go over previous successful campaigns so that you gain more knowledge on the types of messages, audiences, and videos work best.
You are also provided with criteria to keep in mind in order to ensure that your videos will perform well on social media platforms. Fan Finder also includes headline writing methods that you can use to your advantage and potentially get over 1,000,000 views in less than three weeks.
Build your campaign by learning how to use Facebook ads manager to build a video view campaign that is performance-optimized. You will also get to learn the basics of stacking social proof so that all audience members can view every comment, reaction, and share that your video has earned over time. The “VV optimizer” spreadsheet calculator is another tool that you can use to build your campaign, functioning by measuring the performance of every audience across a variety of ad and audience metrics.
You can purchase the Fan Finder Method for $95, or you can get it for free with a $37 per month subscription to IndiePro.
- There is an active community of members where you can pose questions to the Indepreneur team or form working relationships with other artists.
- The marketing strategies provided in the Fan Finder Method works for all genres of music.
- There is a 60-day money-back guarantee that allows you to get a refund if you are not pleased with the program.
- You have to pay for Facebook ads which may end up being expensive.
2. Music Marketing Manifesto 4.0
Music Marketing Manifesto 4.0 is a music marketing tool that is meant to help independent musicians to reach a wider audience and gain fans. The system utilizes a variety of sales and advertisement techniques that have been refined and tweaked for over a decade.
MMM 4.0 relies on the use of pre-written and pre-scheduled e-mails, target ads on various social media platforms, and optimized landing pages to develop a sales funnel for the artist. The sales fan is meant to generate more traffic, expand their fan base, and increase their profits as a result.
MMM 4.0 has over 25 hours of video tutorials that are meant to guide you on the setup process of your sales funnel. The videos cover a range of topics such as WordPress template installation and marketing and sales options that you can use. The tutorials also cover the basics of writing blog posts as an artist as well as how to write engaging ads.
The WordPress template that you will find in MMM 4.0 has been vastly improved from the one in one in previous versions. Additionally, the template in the 4.0 version doesn’t require coding knowledge for you to get the most desirable results. The WordPress template features pre-made sales pages, blog templates, contact pages, and squeeze pages among others.
An essential pillar of MMM 4.0 is the email marketing strategy that allows artists to build a network of subscribers. A well-executed email sequence could potentially increase your chances of gaining customers who would buy your music. MMM 4.0 provides you with a sequence of pre-tailored emails which end with a call to action that you load to an autoresponder after which they are sent to your subscribers.
You can make changes to the emails and modify the sequence if you are so inclined. You also have the option to fully personalize your emails and sequences.
The video tutorials also provide guidance on sales funnel monetization with sections such as setup, startup, how to maintain the funnel, and monetization strategies. The program also gives you income diversification strategies such as selling merchandise so as to make more money.
The member’s area in MMM 4.0 is a platform where artists can ask questions, replay course videos, and interact with John Oszajca, the creator, experienced member, or a member of the MMM team.
To get started with MMM 4.0, install the WordPress template with a click for your website. All the customization is carried out from the template’s GUI, so you don’t have to worry about making complicated adjustments. You will also need to set up professional profile pages on social media platforms such as Instagram and Facebook so as to increase your chances of exposure.
Once you have everything in place, you can start marketing your music and merch through sponsored ads on your profile pages on the various social media platforms. When visitors click on these ads, they are redirected to your website where they can submit their email addresses to you. In exchange, you can opt to offer them a song or some merch, or whatever offer you feel is appropriate.
When a site visitor signs up for your newsletter, the autoresponder will start regularly sending them pre-written emails. At the end of the email sequence, the potential customers will receive a call to action to purchase your single, album, merch, or support you on Patreon. The emails are written in a persuasive tone that encourages receivers to engage with you.
To succeed using the MMM 4.0 system, you will have to ensure that you put out quality content on a regular basis and be willing to invest in sponsored up so that your sales funnel does not dry up.
To access MMM 4.0, you can opt to make four payments of $49.95, or you can make a one-time payment of $179 and consequently save $20. There are no upsells, and if you are underwhelmed by the product, there is a 30-day money back guarantee.
It is worth noting that you will have to invest in a sales funnel, and you will also have to pay for the email management tool and site hosting. Another additional cost is the sponsored ads to set things in motion on social media.
- The WordPress template in MMM 4.0 has been vastly improved. It is much sleeker than easier to install as compared to previous versions
- Customization has been simplified, allowing you to drag and drop rather than having to deal with coding.
- The videos are straightforward and easy to follow.
- You will still have to pay the full price for MMM 4.0 even if you have MMM 3.0.
- You will have to pay out of your own pocket for the email management tool and site host
3. New Artist Model’s Music Business Accelerator
Music Business Accelerator is a program from New Artist Model that promises to show you how to navigate your career as an artist, develop recognition in the music industry and become successful as a savvy music business artist. To purchase the product, you can make a single payment of $497 or opt to make three payments of $179.
When you sign up for Music Business Accelerator, you get the following:
New Artist Model Essential Music Business Program
This is a 6-month training course that is valued at $497 that is aimed at musicians, songwriters, performers, managers, and producers. This program is designed with indie artists in mind, providing guidance on how to successfully combine creativity and commerce. The program provides information on how to expand your fan base, sell more music, land licensing opportunities, collaborate and network, book more lucrative shows, and many more.
The program promises to help users learn how to develop their own strategies when it comes to trying to break into the music business. The course also shows users how to manage their time more efficiently and organize their priorities and achieve a thriving career. Also provided are tips on how to get your single or album recorded and released to listeners, how to maximize your studio time and how to hype up your music so that it gets the recognition you want.
As an artist, playing gigs is an essential part of the process of marketing your music to audiences. The program guides you on the different approaches to use when it comes to booking gigs, whether it is on your own or through a booking agent. There are also tips on how to book gigs in new cities and venues as well as handling the logistics of merch selling.
Protecting your music as an artist is of utmost importance, and the Music Business Program provides guidelines on how to do just that. The program navigates the ins-and-outs of leveraging your rights as an artist and also breaks down copyright laws.
Get to learn about all the licensing options that are available to indie artists and how to find your way to significant people in the industry who can license your music for TV shows, commercials, films, and more.
The program provides information on how to define a niche of your own, understanding your audience and learning how to engage with fans on social media in an authentic manner. There are also tips on how to finance your music ventures through crowdfunding, as well as guidelines on organizing your money using effective tools and budgeting practices.
Bonus: Indie Artist Network
This allows you access to a network of indie artists, producers, songwriters, publishers, label owners, managers, publishers, and other people in the music industry. When you sign up, you will receive an invite to the New Artist Model Facebook group where you will find like-minded members who you could potentially collaborate with, learn from, co-write with, as well as bounce ideas off of.
Bonus: Musicians Resource Toolkit
This is a compilation of resources that are meant to help you build your music career. They include:
- Social media marketing tools
- Industry directories
- Marketing and branding tools
- Email marketing and collection resources
- Website and hosting platforms
- Live and touring resources
- Merchandise companies
- EBooks and career guides
- Fan funding and crowdfunding options
- Music publishing
- Contract templates
- Copyright and legal resources
- Blogs and articles on the music industry
- Relevant webinars from New Artist Model
- Conferences and awards
Bonus: Project planner, budget, and career map
This bonus comes in the form of three workbooks:
Project planner – Provides guidelines on how to plan and launch a successful music project. Covered topics include how to break down your project into smaller tasks, hyping up your project before its release, and how to come up with funds.
Career map – Contains questions that are meant to broaden your thinking in terms of your long-term career goals.
Budget – An easy-to-use spreadsheet where you can plug your numbers and consequently keep track of your income and expenses.
- Covers the various aspects of the music business, including marketing and branding, funding, and copyright laws among others.
- Includes a support group where you can interact with like-minded artists.
- There is a 30-day money back guarantee if the product doesn’t meet your expectations.
- Most of the content is in written format which may prove tiresome to follow.
- It is relatively expensive to purchase
Marketing your music as an indie artist can present a variety of hurdles if you don’t have the right tools at your disposal. While more unsigned artists are managing to reach wider audiences through their own efforts, promising new artists are likely to struggle when it comes to maintaining a successful marketing campaign.
These programs are aimed at artists who want to gain more listeners and consequently earn an income from their music.👉 Click here to Get IMMEDIATE Access to IndiePro TODAY (Private Invitation)!