Steve PMHWith today’s technology, it’s easier than ever for artists to get their music to fans. But, for the same reason, it’s also harder than ever to stand out from the crowd.
Approximately 60,000 songs are uploaded to Spotify every day, which is close to one per second. So, if you are an artist who wants to get your music heard, you need to be willing to make original music and invest in promotion.
But the digital marketing landscape can be tough to master, especially if you’re preoccupied with working on music and other creative content to promote it. Here is a look at one of the most popular marketing courses for artists, the Spotify Growth Engine by Hypeddit.
Check the Price of the Spotify Growth Engine (Limited Time Offer)
What is Hypeddit?
Hypeddit is a music marketing platform that offers a variety of useful tools for musicians looking to build their fanbase. The platform is designed to help artists connect with real fans, not just bots and fake followers. The company was founded by company CEO John Gold, a former DJ who wanted to find a way to help other music artists share and promote their songs.
They have a good reputation in the music marketing industry because they do not promote automatic growth or promise a certain number of followers in exchange for payment. They have grown a sizeable community, especially among DJs and electronic music producers.
However, some users have criticized the platform for being limited in its abilities and argued that it does not cater to those looking to do more advanced marketing.
Hypeddit offers a variety of both free and paid resources for artists. In this review, we’re going to take a closer look at one of their most popular courses, the Spotify Growth Engine.
What is Hypeddit’s Spotify Growth Engine?
Hypeddit’s Spotify Growth Engine is an online course that teaches artists how to build an organic fanbase on Spotify by running ads on Facebook. Hypeddit does not actually run the ads for you but instead offers an easy-to-follow blueprint so you can run your own campaigns. That way you can start getting streams from real listeners, even if you are starting from scratch.
The Spotify Growth Engine is a series of video modules that walk you through the best ways to optimize your ads to gain real fans as quickly as possible. It also features a variety of bonus content, including a private Facebook group that offers one-on-one coaching.
The course costs a fee to access and also comes with a promo code for a discount on a Pro membership to Hypeddit, which can help you better optimize your growth engine. Here is a closer look at some of the main features.
Main Features and Benefits
Once you pay for the course, you will be granted access to a portal where you can find all the tools you need to get started running your ad campaigns.
This includes exclusive content that will teach you how to set up the ads, as well as access to a community of other artists and coaches from Hypeddit who can help you overcome any obstacles you’re experiencing.
Community
The first step to setting up the Spotify Growth Engine is to join a private Facebook group for the community. This group includes thousands of other artists who have gone through the program and built their audiences using the techniques outlined in the course.
This is a useful resource for connecting with other creators and asking any questions you may have while going through the content.
Learning Modules
Next, you will have access to a series of learning modules that will walk you through the process of setting up your Spotify Growth Engine. These videos contain information on how to set up a music ad to run on Facebook.
This includes instructions on how to actually create the ad with your music included, as well as free tools that can help with that process. It also includes information on how to launch the ad and set up Facebook tracking so you can target the right audiences and collect valuable data on who is listening to your music.
Bonus Content
In addition to the main learning modules, users also get access to a bunch of free bonus content related to building a fanbase on Spotify. These are additional videos, narrated by John Gold, that can help you learn effective strategies for marketing your music online.
Bonus content topics include; keys to cracking the Spotify algorithm, building your own playlist network, royalty riser, custom domain tracking on Facebook, biggest Spotify hacks, and special live training with Rick Baker, the former manager of Taylor Swift and an advisor to Sony Music and Big Machine Records.
These bonus videos are not entirely necessary to running the ads, but they can give you helpful tips that can be useful for promoting your music.
VIP Coaching
After you’ve gone through all the learning modules and bonus content, you also have the option of joining the VIP Coaching Circle. This is for those who don’t feel like they can effectively run the program on their own and would like the help of an experienced coach to guide them through the process.
The VIP Coaching Circle costs an additional monthly fee and includes weekly coaching calls, monthly live training, special updates on new campaign and promo strategies, access to a vault of legacy content, and access to a private VIP Coaching Facebook Group.
VIP Coaching is an add-on and is not required for those who feel comfortable launching campaigns on their own. But it can be helpful for those who need a little extra guidance.
How Does it Work?
The Spotify Growth Engine is a digital marketing course for artists that features a step-by-step guide on how to create an effective campaign to promote your music to new listeners.
Facebook and Instagram ads can be an incredibly effective way of getting your music in front of new audiences. But without the proper guidance, you can easily burn money without seeing any real results.
The Spotify Growth Engine series breaks down essential concepts in an easy-to-understand way that provides artists with a blueprint for creating an ad campaign. It explains how to create a compelling ad and provides a thorough guide on how to optimize the backend to see the best results.
It walks you through the process step by step so you can work at your own pace and follow the tips outlined in the videos. Once you have it set up, all you have to do is launch the campaign and monitor the results.
The success of the campaign is dependent on how carefully you follow the steps and whether or not your music is able to connect with an audience. But the series does provide a decent blueprint for generating traffic to your Spotify through Facebook and Instagram Ads.
Pros:
- Hours of Content You Can Watch at Your Own Pace: The Growth Engine Series features a ton of valuable content that gives artists a better understanding of the Spotify algorithm and how to run effective ads. Plus, it’s self-paced, so you can watch and re-watch at any time.
- Access to a Community of Other Artists: Whether you stick with the free version or upgrade to the VIP Coaching, you have access to a large community of other artists who are working toward the same goals.
- Learn Cutting Edge Digital Marketing Strategies: One of the biggest draws of the course is that you get an in-depth look at how to set up an ad campaign. That way, you can reuse the same template for any new release, rather than continue to pay for promotion over and over.
- Gain New Fans While You Sleep: The Spotify Growth Engine allows you to automate your marketing efforts so you can focus on the music creation and continue to grow your fanbase, even while you’re sleeping.
Cons:
- Doesn’t Cover the Cost of the Ads or Other Tools: The money you pay for the Growth Engine only pays for the learning modules and access to the Facebook Group. So, you still have to pay for your own ad budget out of pocket and any other tools you may use (such as a PRO membership to Hypeddit).
- You Still Have to Run and Manage Campaigns on Your Own: While the program does provide some useful content for getting your ad set up, you still have to run and manage the campaigns on your own, which can get confusing. Unless you’re willing to pay the membership cost for weekly coaching, you’ll have to troubleshoot on your own or use the Facebook group.
- You Can Do Everything in the Lessons without Paying for the Course: Another negative is that there isn’t much that’s discussed on the course that you couldn’t do on your own without paying for it. It does provide a step-by-step guide which can be helpful for some, but there are also thousands of free YouTube tutorials that provide much of the same information.
- May not Work for Everyone: At the end of the day, no results are guaranteed. Music marketing is notoriously hard and there is always a risk that you could shell out money for the course and pay for the ads, only to see few results from your efforts.
Final Verdict
The Spotify Growth Engine does provide some inciteful content and a blueprint for running a successful ad campaign for artists. If you follow the steps closely and use the Facebook group to voice any problems you’re experiencing, it can help grow your fanbase and attract real listeners to your Spotify.
But while it does offer some great value for the price, there is still plenty of work that has to be done on your end for it to be successful. It’s not a matter of paying a set fee and watching the streams roll in. You’ll still have to go through the process of setting up a Facebook Ads account and running a campaign, which may or may not be successful.
Another potential problem with the Spotify Growth Engine is that you will likely have to upgrade to the premium version of Hyppeddit in order to continue your promotion efforts. They do offer a free version of their smart link landing page, but it’s fairly limited in its abilities.
So, in order to continue to see real results, you will likely be forced to upgrade for a monthly fee to do things like collect fan emails and integrate tracking pixels.
The course is perfect for those who are interested in learning how to use paid social media ads to direct traffic to their Spotify. But it may not be best for those who don’t have the time or budget for running a Facebook Ad campaign.
The course does provide some good insights into how to use Facebook Ads to promote your Spotify. But it may be expensive to actually see results when you add the cost of the course, the ad budget, and the monthly subscription fee for Hyppeddit PRO.
For those who have the budget and don’t mind paying for step-by-step instructions, it can be useful. But don’t expect to see that money back right away.
So, the Spotify Growth Engine may be good for beginners who need a step-by-step tutorial on how to get started with digital marketing. But there are also plenty of free or cheaper resources available that can teach you many of the same tactics.
If you want to give the Spotify Growth Engine a try for yourself, you can visit this link for more information.
Check the Price of the Spotify Growth Engine (Limited Time Offer)
