Horus Music Review: What You Should Know Before Signing Up

For a lot of people, music is a real passion. They may enjoy it as a hobby or a career. So if you are an artist, be it a solo bedroom artist, a part-time artist or a well-established artist, you must know how overwhelming and draining the process of making good music can be. The process of making music needs one to have not only an unyielding determination and drive for success, but also the finances to back it up.

It is true to say that creativity is a boon that empowers your music and makes your song stand out. It is the fuel that drives most of us. However, you need a way to get your creations out, because otherwise, you will always be that great musician that no one has ever heard of.

Getting your music out to the world can be a very challenging task. You’ve probably heard that the music business is all about relationships in the sense that knowing people with the ability to influencing the masses is a bonus for you. Without these relationships, you are left hanging out to dry, trying to come up with ways of putting your music out to the world.

But what if you could develop a personal relationship with a company that helps you get your music in music stores around the world? This is exactly what a music distribution company does. One such company is Horus Music, and here is its review covering all you need to know about it to help you figure out whether or not it is the right fit for you.

What is Horus Music

Horus music is a registered global digital distribution and label services company for artists and filmmakers. It was established on 23rd August 2006 by Nick Dunn in Birmingham, UK. When the company was first founded, it majorly dealt with artist management but later shifted to music distribution.

It marked its first official charts on 2nd October 2007 whereby its first release charted at number 20 on the official charts company Indie charts.

The immense success of this company saw it acquiring itself a direct contract with Apple iTunes on 26th November 2007. This was a beneficial move to the company as their releases would be live on iTunes within 24 hours and a big plus in regards with music distribution

It later relocated to Leicester, UK on 12th May 2008 from Birmingham UK.

It is equipped with 17 professionals who are well adept in the music distribution business.

Over the years, Horus music has grown and expanded marked by their 10th anniversary celebrated in 2016. Other achievements include; winning of the creative Leicestershire Bursary Award on 23rd March 2011, signing of a direct contract with Google Music on 26th January 2012 among many other successes.

It is an interesting platform that offers a wide array of services, including music synchronization through its publishing division, radio promotions, playlisting promotion, live music promotions, and marketing.

Why I like Horus Music

Struggling to make music has always been a headache for me. However, struggling to get my music out and constantly not achieving that was a huge setback that shuttered my dreams and ambitions. I was driven to Horus out of desperation, and willing to try anything, I took a chance on them.

This step has proven fruitful because Horus Music has given me the chance to sell my music to hundreds of fans, while making it possible for my music to be streamed and downloaded globally. This has greatly helped me in my goal of getting my name out there. Plus, I also get to earn from my music, which is always nice.

Key features of Horus music

Physical and digital distributions and promotions

Though physical distribution may be termed as a ‘traditional’, Horus music offers this means of distribution. It goes to the extent of transporting your music to physical shops after you sign a deal with them giving them the authority to sell your music to shops. It only sells to ships that have an account with them.

Horus music offers digital distribution whereby it distributes music in digital format and uploads your music to online music platforms like iTunes, Spotify, and Amazon enabling your music to amass bigger audiences.

Working in partnership with you as an artist, Horus music runs campaigns in designs of your preference for one month or more. These campaigns open opportunities by enabling Horus music to make direct contact with radio stations, publications and music blogs that are likely to get interested with your music. It then approaches them to bargain promotions or coverage.

Quality audio mastering

Mastering of a music track is done to ensure uniformity and to balance sonic elements of a stereo mix giving tour music a polished superb sound. Horus music forwards your music to a pro in that field who then masters your music for iTunes.

Permit cover songs

Horus music allows artists to release cover songs. These are songs created by other artists and redone by a different artist in the same or different rendition. You can release cover songs through Horus music but you are not offered mechanical licenses.

Promotion to charts

Horus music allows you to register your release and this may steer your music to enter the charts. This is a pretty unique feature that promotes you in the sense that once your music enters the charts, it can break grounds and give you exposure far and beyond and can take your career to a whole new level.

Executes campaigns for playlists

This is an incredible and personalized service whereby an in house playlist pitching team helps you get your music on popular and notable playlists. This service, however, comes at a price.

Conducts market campaigns

As an artist, you set goals and aspirations and targets to reach in the market sector. Horus Music is equipped with an in house digital marketing team that partners with you guiding you to fulfill your goals.

Offers video distribution

This is a sector that many platforms neglect. You are enabled to deliver a video onto your existing VEVO channel. Topping this up, it brings to reality distribution of paid videos to Biscoot, VEVO and FunOnGo.

How does it work?

https://www.youtube.com/watch?v=lqgjXRervSU

Horus Music makes it relatively easy to prepare and release your music. All you have to do is sign up for free, then select the service you want from them.

They have a comprehensive checklist and mind-blowing offers that you can have a look at. Once you do that, all you have to do is sit back, relax, and let them work their magic for you.

Price and Plans

It is absolutely free to sign up with this platform.

There is an annual unlimited distribution model which goes for $20 for the year. This enables you to distribute music as much as you wish. In addition to this, you get to keep 100% of your royalties.

For a music label, the annual unlimited distribution model goes at $30. There are other additional fees for bonus features such as registering your release with charts companies at $20, mastering of your album at a fee of $125 and mastering your music for iTunes at $20.

Another interesting fee that is charged is when you decide to remove your tracks within first 3 months of uploading it to Horus music. This fee bills at $100.

Pros

• Vast outlets and distribution options. Horus music has the potential to distribute your music to a wide range of platforms. Your potential reach as an artist improves immensely with Horus music distributing in over 200 stores.
• Quick store delivery
• Offers no restrictions on your release dates
• At no additional cost, you can set up a pre-order with your music
• Easy to use, operate and navigate with the abundant guidance offered

Cons

• It often charges an extra fee for quicker music delivery.
• It has several hidden and unclarified fees that can drive your budget way up.
• The expense incurred in taking down your music is way too high.
• It also offers no guidance in securing mechanical licences.

Verdict

Horus music comes as a complete package. To the right artist, it can be a great partner. It is a company that does its best to give its clients great distribution services and at the same time help artists earn from their music and grow their fan base.

I like the fact that it is a credible company, fully registered and offers legal protection to their artists. However, I do not like how it has hidden fees that no one really tells you about until it is too late, and if you want to back out of working with them, things can get really expensive for you.

If they work on these issues, I believe this can be a really great platform to distribute your music with.