Steve PMHIf you’re dreaming of a music career, the industry isn’t dead. It just looks a lot different in the world of the internet. Thriving as a musician is still possible — and in some cases easier — if you have the right knowledge.
Online Musician 3.0 is the definitive course for musicians hoping to make a living from music. It could teach you everything you need to know to thrive. Let’s take a look at what comes with this course and if it’s the right one for you.
Introducing: The Online Musician 3.0
The Online Musician 3.0 is a course designed by Leah McHenry. It provides step by step frameworks for delving into the world of online musicianship. The modules are self-driven, and you can take them on your own time whenever you want.
It targets those who want to become an online musician, i.e., independent artists. It won’t teach you how to get a label to notice or what to do to become a staff writer at a major publishing group. Instead, it focuses on fostering a thriving career as a totally independent musician.
It offers seven different modules with multiple videos and slide decks within each one. The course covers things like mindset and niching and introduces fundamental concepts like audience building and marketing yourself.
Once you sign up, you get instant access to the first module, and the rest arrive over the course of the next six weeks. You can go through at your own pace and return to any content you choose. It’s designed to prevent overwhelm and ensure you have the right foundations.
Lean Mchenry is a musician herself who began her career after getting married and starting a family. Because she couldn’t tour in the traditional sense, she had to build a different kind of music career. She distills this knowledge into her course and teaches musicians how to build a thriving career in a nontraditional path — no labels, no touring, and no starving artist syndrome.
Features and Benefits of The Online Musician 3.0
You’ll begin with the welcome section, designed to help you find out where you are in your career. She’ll identify some things you may be doing right and some mental blocks you might have that interfere with your successful career.
From there, the course includes seven different modules.
- Module 1: Mindset and Goal Setting — You’ll identify your goals and mindset, laying the foundations for your unique brand.
- Module 2: How to Become a Big Fish in a Small Pond — Niching down helps ensure you have very little competition for your talents and services.
- Module 3: Create Your Music Culture — Community and audience building helps ensure that you have a thriving career with people willing to buy.
- Module 4: Branding Boot camp — Branding helps you become recognizable and ensures you stand out from the crowd. This module teaches you what it takes to have a real brand.
- Module 5: Your High Converting Website — Musicians need a website for an online career. This module teaches you how to set up a website that brings in audience members and converts (i.e., makes sales).
- Module 6: Build Your Audience With Social Media — You’ll learn to leverage social media to build relationships and connect to your audience. You’ll get in-depth lessons for some of the most popular social media platforms, including YouTube.
- Module 7: Monetize Your Music — You’ll learn multiple monetization strategies that can help bring you security and inspire multiple income streams.
Once students work through these modules, there are supplementary materials located in the last section. These materials cover things like making quick cash to cover income gaps, songwriting tips, and other essential materials to run a well-rounded musician business.
Now, the course also comes with a bonus module to help you launch an album. If you’ve only heard crickets for past launches or this is your very first album launch, the module sets you up to get noticed, get heard, and get paid.
How does it work?
When you’re ready to invest, you’ll choose your payment option and invest. You’ll gain instant access to the first module and welcome content, and it’s yours to keep for life. Work through it at your own pace, but the drip schedule is designed to help prevent overwhelm.
It’s best to start from the beginning, even if you’ve been around for a while. These modules build on each other and provide you with foundational material and knowledge designed to build your greatest chance of success.
It has a 60-day guarantee, but you have to show that you’ve put the work into each module to receive your money back. Once you’ve taken steps to work through the modules and implement what you’ve learned, you’re eligible for their guarantee.
The modules are all online. Students watch videos — ranging from ultra-short four-minute options to 30-minute videos to more in-depth training covering complex topics. She also provides slide decks and any materials you’d need to cover the module topics.
There are links for additional information and resources. Plus, the modules are well organized and simple to use. Navigation doesn’t get too chaotic, and each section has a bookmark function.
You’ll have no trouble finding your place as you work through the modules.
Why choose this service/product over its competitors?
There aren’t too many other options in the online musician niche, to be honest. However, this course is designed to launch a career as an independent musician, something that universities or other traditional school paths may not cover.
It’s also nice to have video lessons and information on the business side of running a music business. The dripped content feels accessible and approachable. With multiple payment plans available, you’ll be able to learn more affordably than a full university or business degree.
Prices and Plans
The Online Musician 3.0 is the flagship course on Savvy Musician Academy. It’s a more significant investment than some of the other courses available, but it goes in-depth for the business side.
McHenry estimates the value of the course to be almost $6000, but you can secure your position for:
- $1997 – pay in full
- $517 — pay in four installments for a total of $2068
- $167 — pay in 13 monthly installments for a total of $2171
Each option comes with everything. You’ll get the modules, bonus trainings, and course materials to jumpstart your career as an independent musician.
Pros and Cons
This is a quick look at the benefits of the Online Musician 3.0 course and some things you should consider before you purchase.
Pros
- Heavy focus on the business side of music, including marketing
- Dripped content helps prevent overwhelm
- Includes a section on culture-building through social media
- Helps musicians understand what a high converting website looks like
- Offers mindset work
Cons
- Could be more in-depth for Facebook ads
- Drip content may be frustrating for some musicians
- The investment is steep if you’re a starving musician
- Money-back guarantee requires a lot of work
Frequently Asked Questions
How do musicians make money online?
The music industry has tons of room for creative money-making endeavors, including goods and services, albums, lessons, and a variety of other means. The course covers some common ways to monetize your talent.
How do I become a musician for a living?
There are many ways to monetize your talent, but they’ll require some work and some tenacity. Taking courses from the business perspective can help you shorten the path from starting your career to making an income.
Verdict
The Online Musician 3.0 course is excellent for those who want to make a career doing unconventional music work through independent artistry. If you’re looking for a stadium gig or a label contract, that’s not going to work.
Once you’ve invested (and it’s best to save up so that you’re paying the lowest rate possible), you get access to the content for a lifetime. The courses are suitable for people who need a lot of help with marketing or audience building. It could scare you off if you’re hesitant to niche down or limit yourself as a musician for the sake of cash.
These courses are comprehensive and could help you escape the starving artist cycle of your career. Investing in the course helps you get creative about monetizing and establish a business that provides a secure and stable income online — no touring or labels required.
